The Mobile Movement: Understanding Smartphone Users (via Google)

I love stats. While it’s important to be critical of them, they serve to balance all the qualitative information, theories, and opinions that exist.

In April 2011, Google reported their findings from a study they conducted (via independent research firm Ipsos OTX) on smartphone users. The findings are really exciting and helping us shape our product path at Vinette. Here are a few examples of how we’re using these findings:

• Provide a mobile experience that delivers fast, relevant product information because 70% of smartphone users use their smartphones while in the store.
• Include easy sharing options for social networks because 63% of smartphone users access social networks from their phone.
• Optimize product pages for mobile search because 77% of smartphone owners use their phone to search.
• Layer information with rich content and media for further viewing later, and provide easy repeat access, because 93% of smartphone owners use their smartphone at home.

This just scratches the surface with regard to how users are engaging brands with their smartphone. I highly recommend watching this 3min video from Google.

The Mobile Movement: Understanding Smartphone Users

Food for thought…bon appetit!