According to Nielsen’s Category Shopping Fundamentals study, ”Wine drinkers are explorers and make their purchase decisions in-store. Compared to the beer and spirits categories, a high level of wine purchase decisions are made in-store (37 percent), and consumers make 70 percent of their product decisions at the shelf. Engagement with the category begins even before visiting the store. Wine samples, engaging in word-of-mouth and recalling exposure to advertising can greatly help boost this category’s sales.”
Clean, attractive point-of-sale with easy anywhere, anytime access for trade customers to download and print as needed (so it makes it onto the shelves). QR Codes for instant access to a great mobile experience that provides information to make decisions, and also makes it easy to share and recall later.
Thank you Nielsen, a little validation goes a long way.