The new site needed to have rich content about their wines for their enthusiast customers around the world. It needed to have great information about all of their fun events, and show great detail about the place for visitors planning their trip, stay, or special event at the estate.
We knew that to visit this place is something really special, so we made sharing meaningful information via social networks really easy. It was important to everyone that they be able to edit EVERYTHING, and the system needed to be easy to use and navigate without requiring a bunch of updates and fixes all of the time. They were already using QR Codes from Vinette and naturally we included the QR Code management system so they could confidently incorporate these quick response tools into their bottle packaging and get every bottle out there “telling their story” for them.
We are thrilled with the end result–a fully responsive, beautiful experience for both the consumer (frontend) and internal users (backend).
We don’t just work with Basel on their website, we also work with their travelling team members on a program to deliver valuable trade materials with each new release. We continue to work with them to provide information that is relevant, and easy to access and share from anywhere, helping their trade accounts sell more of their wine and tell the story of Basel Cellars to consumers out in the market.