There’s something sensual about shopping in a store that online browsing just can’t replace. The touch. The focus. The ability to try things on for size. But there is also something about the convenience of technology. The ability to have whatever our heart desires–on demand.
This weekend a new concept store, Hointer, opened in Seattle which aims to blend all the benefits of in-store browsing with the convenience of technology, to enhance the shopping experience.
It’s interesting to think how this concept could be applied to wine and spirits shopping–the ability to see the packaging, possibly have a taste, and scan the QR Code (or swipe using Near Field Communication) to read and place a mixed order of your choosing that is ready to be picked up on the way out the door. No more crowded isles with shelves full of breakable bottles (ladies with handbags, you know what I’m talking about!) or carts full of bottles rattling around.
Here in Seattle, this concept seems like a perfect fit for bigger stores like Esquin and Wine World, but it might also suit small bottle shops like McCarthy & Shiering and West Seattle Cellars with their precarious stacks of library-esque wine shelves.