Tips & Tricks: Schedule Posts on Facebook

Posted on May 23, 2013 at 12:40 pm by angela robar with Leave a Comment

Scheduling posts on Facebook can help you “drip” great content to your fans and followers to keep them engaged. This helps you avoid posting all your great ideas at once, or letting great posts fade into nothingness because you didn’t have time before they became irrelevant.

Schedule a collection of posts to "drip" content to your fans and followers

Scheduling posts on Facebook can save you time and keep your fans engaged.

It’s great practice to have a mix of planned and unplanned content to share. Planned content can be things like new product releases, pending events, vineyard reports, or recipes. Unplanned content can be interesting things you share from others’ streams, awards you receive, or newsworthy items.

To schedule a post of planned content, simply enter your content and images and, before pressing “Post”, select the little clock icon in the bottom left corner. Select the year, month, day, and even hour. Then press “Post”.

Do 3-4 of these 1-2 times a week and you’re guaranteed a nice flow of content whether or not you have time to devote to Facebook every day.

Need to see your list of scheduled posts or make an edit? Facebook tells you how here.

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Where Smartphone Users are Most Social

Posted on May 7, 2012 at 8:11 am by angela robar with Leave a Comment

Curious to know where Smartphone users are spending their time? Comscore just introduced their enhanced mobile specific reporting Mobile Metrix 2.0. This table shows which social networks Smartphone users are frequenting and how much time they spent in the month of March 2012.

Selected Social Networking Properties (Mobile Browser and App Audience Combined)
March 2012
Total U.S. Smartphone Subscribers Age 18+ on iOS, Android and RIM Platforms
Source: comScore Mobile Metrix 2.0
Total Unique Visitors (000) % Reach Average Minutes per Visitor
Facebook 78,002 80.4% 441.3
Twitter 25,593 26.4% 114.4
LinkedIn 7,624 7.9% 12.9
Pinterest 7,493 7.7% 52.9
Foursquare 5,495 5.7% 145.6
Tumblr 4,454 4.6% 68.4

Source: Comscore Mobile Metrix 2.0

 

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Social Influence Model: Product + Information + Connectivity

Posted on October 1, 2011 at 8:04 am by angela robar with Leave a Comment

It shouldn’t be news to anyone that consumers trust the recommendations of their peers, and that consumer-created reviews are the preferred source of information about products & services (value, price, quality). This is why social media is so exciting; what once was facilitated through one-on-one in-person, phone, and e-mail interactions, can now be done via one-to-many social network interactions.

Social Influence Scenario:
According to Facebook, the average user has 130 friends. Recommendations are now given not to one person, but to 130 people, who then can choose to pass it on, and so on–when it’s convenient for the recommender, who must be online. It’s important for brand owners to anticipate the increasing momentum and power of recommendations when we add to social networking, the always convenient, always online, mobile device.
Vinette Social Influence Model
Vinette Social Influence Model

 

Until recently, the biggest thing holding back the power of social media was connectivity. The Achilles Heel, with regard to recommendations, was unfulfilled good intentions on the part of brand enthusiasts due to lack of connectivity at the moment of peak enjoyment.

Now, the challenge for brands is not to simply “go mobile” and exist on social networks, the challenge is to create a mobile experience with contextual content that is worthy of, and easy to share. Then it’s all about listening and genuinely engaging with the social media audience.

 

 

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551 Million ‘Likes’ EVERY DAY

Posted on August 29, 2011 at 8:35 am by angela robar with 1 Comment

Wow. 551 Million ‘Likes’ on Facebook (and Facebook-linked sites) around the web everyday. With 50% of US Adults reportedly using social media (double what it was in 2008) the social web is no longer something we need to dabble with and “wait and see” about. Sitting back with a Facebook page and simply letting it grow organically leaves a big gaping hole of missed opportunity.

Age Group Usage Data for Social Networks

Source: Mashable "Only 50% of US Adults Use Social Media"

As with anything you want to do successfully, if you’re going to participate in social media, you need to:

- know why you’re doing so and have a plan with goals,

- commit resources so you can be consistent,

- provide value–something of interest that is worth the time of your audience,

- be specific and focused about which opportunities to take advantage of so you don’t overwhelm yourself or your resources.

The basics for wine brands include:

- Trade or Consumer? Why?

- If consumer, do you have a particular niche? Are your wine drinkers sophisticated oenophiles who want technical information and access to the winemaker? Or are they casual consumers who like entertaining and sharing light-hearted wine experiences with friends? While you may serve both, the most successful brands are laser focused on a smaller subset and the rest is icing on the cake.

- What can you provide that would be valuable to this audience? Pictures, videos, technical information, education, etc can all be valuable bits your audiences finds interesting and worthy of sharing with their networks.

At a minimum, make sure you include the opportunity for your audience to connect with you on the social sites you choose (provide links on your website, marketing materials, emails, label, etc) and provide them with easy ways to share your content (‘Like’, Tweet, email, etc).

The rapid adoption of mobile is going to dramatically increase social sharing as access to highly relevant information, and the ability to share it, becomes instantly available at the touch of a button–where ever we are, whenever we want.

Exciting times for smaller brands who can leverage the power of these tools to compete like never before.

 

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