Scheduling posts on Facebook can help you “drip” great content to your fans and followers to keep them engaged. This helps you avoid posting all your great ideas at once, or letting great posts fade into nothingness because you didn’t have time before they became irrelevant.
It’s great practice to have a mix of planned and unplanned content to share. Planned content can be things like new product releases, pending events, vineyard reports, or recipes. Unplanned content can be interesting things you share from others’ streams, awards you receive, or newsworthy items.
To schedule a post of planned content, simply enter your content and images and, before pressing “Post”, select the little clock icon in the bottom left corner. Select the year, month, day, and even hour. Then press “Post”.
Do 3-4 of these 1-2 times a week and you’re guaranteed a nice flow of content whether or not you have time to devote to Facebook every day.
Need to see your list of scheduled posts or make an edit? Facebook tells you how here.